The Ancient Art of Emailing Your Customer…Yes, It Still Works

Email is not extinct! It is still one of the most valuable methods or tools if you will, to reaching your customer/fan/end-user. The trick is lowering the dial on being obnoxiously overbearing and upping the dial on being relevant, fresh and suave. Keeping in mind that the Monday morning “email scroll through” is tortuous, please read on.

Here are some very useful tips on how to effectively use the “Email” and simultaneously incorporate it into your overall marketing/social media strategies. Remember to consult your web/graphic guy before trying anything on your own.

 

1. The Popup:

Making it easy for web visitor to sign up for your newsletter, blog etc..

There is the popular “Sign-Up” for our email tab, method. There is another option, the popup. A popup usually appears before a reader has experienced the website's content or when they're actively reading it; interrupting your visitor at this time may turn them off, so, read on. There are WordPress plugins such as http://pippity.com/ or http://popupdomination.com/  that can remedy this potential issue. Once installed, you can customize the plug in to recognize new visitors, throw up a screen (that the customer can easily “x” out of) making an offer to new visitors if they sign up.

Again, these plugins are extremely customizable, even offering popup themes and A/B testing.

 

2. The Barter:

Offering the visitor something they find valuable in exchange for signing up, is the obvious way to go. However, what follows the initial offer is more important. Serving the chefs special with each email is a must. If it is discount on a product, great! If it is an update on a law recently passed, that may have an impact on your customers business, great! Make it count.

 

3. The Social Media Factor:

This is obvious and über important; all of your content must be shareable.

Most email service providers contain social media sharing options that you can embed in your content so that a reader could tweet/share/post your email/article.

My recommended email service providers are listed below:

→Constant Contact

→Email Chimp

→Vertical Response

 

Infinity Capital Funding was founded to assist small to medium sized businesses realize their full potential. From a family of small business owners, we understand the precious time you put into your company and we want to be a partner in your growth.

As a leader in the Cash Advance industry, our program provides businesses with immediate access to capital, by leveraging an asset that many may not have known they had; their future credit card receivables. View this short fun video clip for an informative narrative on small business lending: http://youtu.be/WyMkP5QpS4I

Competitive Pricing Can Hurt Small Business

For many young businesses hungry for customers and competing in crowded markets, the first impulse is to lower costs to compete with bigger brands. Beating your largest competitors on price is a great way to gain customers, but if you obtain customers at price points that are unsustainable, they will not be with you and your company for the long haul. Your prices will have to increase, potentially driving away all of those customers you brought in. And if you do not increase prices, you might just find your business losing money with every new customer.

Finding funding for small business can be difficult. Believe it or not generating income is the best way to fund your business. Even as a sensible merchant cash advance allows you to bridge the gaps in your budgets, you need to have a winning business with profits to stay afloat. This is why keeping prices low to acquire customers is not as important as finding a price point and business model that is manageable and can help you find a sustainable customer base.

Test your pricing to ensure that you start from a place where profit is possible. It is the safest way to keep up small business funding for the long haul.

Standing Out in a Crowded Market

When you consider starting a business, you are going to run into a wide array of naysayers. Some folks will tell you about the risks that you are making in general, while others will tell you about how crowded the market is in your chosen industry. Luckily, you do not have to listen to negative voices with little to no expertise.

Funding for small business is not lent out based on how innovative an idea is. Instead, it is about making a clear business plan with some common sense benchmarks and realistic budgets. Once you have developed a sound business concept and plan, it becomes your job to make your experience superior in some way to competitors. There may be other businesses doing what you do broadly, but it is your job to find the areas where those businesses need improvement.

With a merchant cash advance, you can develop a business strategy that takes on competitors in local markets. In just a few months you can define the experience customers can expect from your establishment and make huge strides towards any and all competitors. All you need is a real strategy and enough small business funding to make an impact.

Think Before You Hire Friends

As a small business, you might sometimes feel stifled by the options available to you. This can come in the form of location, products that you offer, or in the people you hire. For small businesses there is often an impulse to hire friends and family. The results of this decision, often made in haste, is unqualified or under-motivated employees who lack accountability.

When hiring employees for your business, you should be attempting to attract the best talent in your field. As a result, this is an area where cost cutting should be avoided. Instead, get an infusion of small business funding to assure that your employees are the best you can get. The results will be a better business that you can maintain control over in a real way. It is hard to be a friend first and boss second. It is much easier to be a boss first and become friendly by building trust over time.

Funding for small business can be divided in a number of different ways. To put emphasis on hiring high-quality workers is a smart move which will guarantee that, if nothing else, your business will offer reliable and valuable services. This above all else will put you on track for success.

Business Funding To Weather the Government Shutdown

Hopefully you have not started to feel the pinch of the government shutdown at your small business. Luckily, as a small business owner you make your own money and can survive without government assistance that is so important to so many others. Of course, if your business is patronized by government workers or people who subsist on government assistance, things might have already started to look dire.

No matter who or what you blame for the government shutdown, it is sure to affect businesses if it keeps going for a several months. To help navigate these lean weeks (months?), you might need a merchant cash advance. Our small business funding plans can help keep the cash in your company consistent during a period of downturn. With some smart budgeting and an infusion of cash from a lending service that is not taking advantage of panic, you can survive the shutdown.

If the pinch of the government shutdown is threatening the health of your business, look into our many methods of providing funding for small business. We can help you stay on your feet and continue to do the good work you love, even as the government refuses to do its work.

Winterize with a Merchant Cash Advance for Your Restaurant

The warmer months of the year can be a great time to be in the restaurant business. Through the spring and fall you can leave windows and doors open or capitalize on your fantastic outdoor eating area. These can be great booms to your business and shore up what is often a substantial dip in the winter.

However, you might still need an infusion of small business funding to keep your restaurant operating in the winter. This is because those big open windows and outdoor eating areas that make your eatery ideal in warm months can be poisonous to your bottom line in the winter. The trick? Winterizing your restaurant!

Sealing up windows and doors, cleaning out heating ducts, finding energy-efficient radiators, and other tricks for making your restaurant warm in the winter do not have to be expensive, but they will cost something. With a merchant cash advance from Infinity Capital Funding you can get the money you need to get the job done and pay for it throughout the season.

Assuring you have the funding for business to keep running through the winter is vitally important. The restaurant business can be fickle, the best way to combat that is to keep things consistent.

Getting the Word Out About Fall Promotions

Fall is here, and no matter what kind of business you run, seasonal shifts offer new opportunities for promotions. If your business is uniquely seasonal, you might be looking to ramp up business in advance of winter or simply close out the warm months with a strong finish. Offering deep discounts can help drive business up no matter which side of this divide you land on.

For businesses with more year-round relevance, the fall offers a lot of opportunities, from back-to-school sales to capitalizing on the dropping temperatures. For businesses ranging from clothing all the way to serious electronics, back-to-school sales offer a great chance to generate some foot traffic and big sales. Getting the word out about these promotions might cost you some small business funding, but the money will be well worth it when sales are doubling or tripling.

With a merchant cash advance you can do an ad buy in the local paper or on local cable service to assure people know about the big fall savings at your store or shop. Getting the word out about promotions is what makes them worth your while. It is a great use of funding for small business.

Business Funding for Employee-Incentive Programs

When looking for funding for small business, our impulses are often to focus on new things. Perhaps you want to add a new service or product to your store. Maybe you would like to bring in new employees to establish a better sales force or to serve more customers efficiently. These are all smart uses of business funding, and we encourage them all. That being said, there are also ways to invest in things you already have.

Employee-incentive programs have been known to have excellent results for businesses’ bottom lines. Each incentive has the potential to make your company more profitable while building up loyalty among the ranks that you have already brought onto the team. While hiring fresh talent can be a useful way to inject some fuel into your business, maximizing the talent already at hand costs less and might net more long-term innovation.

Small business funding can be used for a wide array of employee-incentive programs. You can offer prizes for big sales. iPads have been known to bring the best out of employees. You might also consider cash rewards for innovative initiatives.

Whatever you choose to do to motivate your staff, Infinity Capital Funding is here to give you the resources to do it!

Adding a Service or Product to Your Small Business, Smartly

Major chain stores can seem monolithic and consistent to a fault. In truth, the scope and size of the largest retail chains allow them to experiment a lot without tampering too much with customer expectations. They can incorporate new products in a “test market” without investing too much money in something that does not have an appeal to consumers.

For smaller retail stores, where funding for business is much lower, adjusting strategies and incorporating new products and services can be more difficult. Investing in a product or service can take a small store off course and suck up more than its value in small business funding.

Here are a few ways to consider whether a new product or service is worthwhile to your business:

  • Have You Maxed Out Profit Potential from Current Products? If there is more money to be made out of your current products and services, you should establish avenues to get it before taking on new products.
  • Can You Add Something New Without Losing Focus? Pulling focus from your established business model can ruin it and put too much focus on something new.
  • Has This Product Worked Elsewhere? We all want to innovate, but knowing a product or service (or something similar) has already worked in similar markets is a safe way to invest your funding for business.

Knowing Your Relationship with Business Funding

Developing good money management skills is something that takes time. For many of us there is a difficulty in making our personality match up with the necessity of properly managing our money. This could be the result of deep-seeded behavior that derives from our earliest years. It is important to understand your own relationship with money before you can properly manage funding for small business.

Anyone who has experienced the company of both the very successful and the very unsuccessful can see patterns in both that are eye-opening. For those who have made it to the promised land of owning and operating successful businesses, there is often an edge of thriftiness that can seem cheap. In essence, they act poor, pinching pennies to assure their continued success. By contrast, far too many of the least successful people you will encounter in life spend frivolously. By not considering the consequences of their spending, they are held back from saving their way to success. If you are the latter, you should learn from your mistakes before managing small business funding.

Learning how you handle money will take rigorous accounting and some outside observance from unbiased colleagues. Your business funding will benefit greatly from this exploration.