Competitive Pricing Can Hurt Small Business

For many young businesses hungry for customers and competing in crowded markets, the first impulse is to lower costs to compete with bigger brands. Beating your largest competitors on price is a great way to gain customers, but if you obtain customers at price points that are unsustainable, they will not be with you and your company for the long haul. Your prices will have to increase, potentially driving away all of those customers you brought in. And if you do not increase prices, you might just find your business losing money with every new customer.

Finding funding for small business can be difficult. Believe it or not generating income is the best way to fund your business. Even as a sensible merchant cash advance allows you to bridge the gaps in your budgets, you need to have a winning business with profits to stay afloat. This is why keeping prices low to acquire customers is not as important as finding a price point and business model that is manageable and can help you find a sustainable customer base.

Test your pricing to ensure that you start from a place where profit is possible. It is the safest way to keep up small business funding for the long haul.

Standing Out in a Crowded Market

When you consider starting a business, you are going to run into a wide array of naysayers. Some folks will tell you about the risks that you are making in general, while others will tell you about how crowded the market is in your chosen industry. Luckily, you do not have to listen to negative voices with little to no expertise.

Funding for small business is not lent out based on how innovative an idea is. Instead, it is about making a clear business plan with some common sense benchmarks and realistic budgets. Once you have developed a sound business concept and plan, it becomes your job to make your experience superior in some way to competitors. There may be other businesses doing what you do broadly, but it is your job to find the areas where those businesses need improvement.

With a merchant cash advance, you can develop a business strategy that takes on competitors in local markets. In just a few months you can define the experience customers can expect from your establishment and make huge strides towards any and all competitors. All you need is a real strategy and enough small business funding to make an impact.

Think Before You Hire Friends

As a small business, you might sometimes feel stifled by the options available to you. This can come in the form of location, products that you offer, or in the people you hire. For small businesses there is often an impulse to hire friends and family. The results of this decision, often made in haste, is unqualified or under-motivated employees who lack accountability.

When hiring employees for your business, you should be attempting to attract the best talent in your field. As a result, this is an area where cost cutting should be avoided. Instead, get an infusion of small business funding to assure that your employees are the best you can get. The results will be a better business that you can maintain control over in a real way. It is hard to be a friend first and boss second. It is much easier to be a boss first and become friendly by building trust over time.

Funding for small business can be divided in a number of different ways. To put emphasis on hiring high-quality workers is a smart move which will guarantee that, if nothing else, your business will offer reliable and valuable services. This above all else will put you on track for success.

Business Funding To Weather the Government Shutdown

Hopefully you have not started to feel the pinch of the government shutdown at your small business. Luckily, as a small business owner you make your own money and can survive without government assistance that is so important to so many others. Of course, if your business is patronized by government workers or people who subsist on government assistance, things might have already started to look dire.

No matter who or what you blame for the government shutdown, it is sure to affect businesses if it keeps going for a several months. To help navigate these lean weeks (months?), you might need a merchant cash advance. Our small business funding plans can help keep the cash in your company consistent during a period of downturn. With some smart budgeting and an infusion of cash from a lending service that is not taking advantage of panic, you can survive the shutdown.

If the pinch of the government shutdown is threatening the health of your business, look into our many methods of providing funding for small business. We can help you stay on your feet and continue to do the good work you love, even as the government refuses to do its work.

Getting the Word Out About Fall Promotions

Fall is here, and no matter what kind of business you run, seasonal shifts offer new opportunities for promotions. If your business is uniquely seasonal, you might be looking to ramp up business in advance of winter or simply close out the warm months with a strong finish. Offering deep discounts can help drive business up no matter which side of this divide you land on.

For businesses with more year-round relevance, the fall offers a lot of opportunities, from back-to-school sales to capitalizing on the dropping temperatures. For businesses ranging from clothing all the way to serious electronics, back-to-school sales offer a great chance to generate some foot traffic and big sales. Getting the word out about these promotions might cost you some small business funding, but the money will be well worth it when sales are doubling or tripling.

With a merchant cash advance you can do an ad buy in the local paper or on local cable service to assure people know about the big fall savings at your store or shop. Getting the word out about promotions is what makes them worth your while. It is a great use of funding for small business.

Business Funding for Employee-Incentive Programs

When looking for funding for small business, our impulses are often to focus on new things. Perhaps you want to add a new service or product to your store. Maybe you would like to bring in new employees to establish a better sales force or to serve more customers efficiently. These are all smart uses of business funding, and we encourage them all. That being said, there are also ways to invest in things you already have.

Employee-incentive programs have been known to have excellent results for businesses’ bottom lines. Each incentive has the potential to make your company more profitable while building up loyalty among the ranks that you have already brought onto the team. While hiring fresh talent can be a useful way to inject some fuel into your business, maximizing the talent already at hand costs less and might net more long-term innovation.

Small business funding can be used for a wide array of employee-incentive programs. You can offer prizes for big sales. iPads have been known to bring the best out of employees. You might also consider cash rewards for innovative initiatives.

Whatever you choose to do to motivate your staff, Infinity Capital Funding is here to give you the resources to do it!

Knowing Your Relationship with Business Funding

Developing good money management skills is something that takes time. For many of us there is a difficulty in making our personality match up with the necessity of properly managing our money. This could be the result of deep-seeded behavior that derives from our earliest years. It is important to understand your own relationship with money before you can properly manage funding for small business.

Anyone who has experienced the company of both the very successful and the very unsuccessful can see patterns in both that are eye-opening. For those who have made it to the promised land of owning and operating successful businesses, there is often an edge of thriftiness that can seem cheap. In essence, they act poor, pinching pennies to assure their continued success. By contrast, far too many of the least successful people you will encounter in life spend frivolously. By not considering the consequences of their spending, they are held back from saving their way to success. If you are the latter, you should learn from your mistakes before managing small business funding.

Learning how you handle money will take rigorous accounting and some outside observance from unbiased colleagues. Your business funding will benefit greatly from this exploration.

Business Funding for Extreme Weather Preparation

As the summer winds down, we are reminded of the one year anniversary of Hurricane Sandy, not to mention the anniversaries of an array of tropical storms that have left property owners throughout the eastern coast of the United States with insurmountable losses. For business owners, some preparation should be considered. Whether that be weather-proofing windows, investing in flood insurance, or making other renovations and investments to assure the losses will be manageable in the worst case scenarios.

Of course, in order to protect your store or office, you are going to need extra small business funding. This is the sort of investment perfect for a merchant cash advance from Infinity Capital Funding. Our team is determined to offer much needed assistance to businesses trying to make financially sound decisions before disaster hits.

When preparing for potential tropical storms, it is important to understand the likelihood of a serious incident and your store or office’s specific weaknesses therein. If you are near the coast, chances are you are uniquely vulnerable to flooding. Businesses at higher elevations might need business funding to prepare for high winds. In either case, we are ready to provide funding for small businesses looking to get ahead of extreme weather.

Risk vs. Stagnation: New Services or Products and Your Business Funding

Considering small business funding to add a new product or service to your business? Great! Finding new and interesting services and products is one of the best ways to stay relevant in a perpetually changing marketplace. A new product can unlock profit streams you never imagined, but it might also pull your focus, and should it fail to catch on, could cost you. How can one avoid that kind of pitfall?

As anyone who has started a business knows, ambition and growth require risk. That risk is both personal and financial, meaning your funding for small business investments will be dedicated to a risky venture whether it succeeds or fails. The fear of new ideas failing leads many businesses to maintain a safe strategy instead of reaching for a bigger consumer base.

In an effort to safeguard your business from bad decisions without stifling growth, here are some ways to test a risk before you invest business funding in it:

  • Survey Your Customers: Ask customers, either in person or with online surveys, if your new product or service idea interests them.
  • Look at Similar Businesses: Whether they are your rivals or just a similar business in a different town, checking in on businesses that have taken a particular risk prior to you is always a good idea.
  • Do Not Let Something New Take Away Focus: Your business is only as successful as it is because of what you made it. Be sure to maintain that quality and consistency.

Air Conditioning for Your Retail Business

funding for small businessWinterizing a retail store is an important step to take in the fall. You insulate the walls, and make sure that people can shop comfortably throughout the colder months. Now, however, as summer approaches, it is vital to “summerize” your business. This means offering the right amount of ventilation or, at best, some energy efficient air conditioning.

Installing air conditioning into your business is important not only for allowing customers and employees comfort, but in many cases for protecting merchandise. All sorts of products from high-end fertilizer to food and vinyl records can require a cool temperature to maintain their usability. In each of these cases, a hot summer’s day can cause irreparable damage that can cost you a huge sum of money to recover from. This is why finding small business funding now to install the right air conditioning for your business is so advisable.

Taking funding for small business and investing in an air conditioner might seem frivolous at first, but in retail it is as vital as almost any other expense. Being able to keep merchandise on the shelf and customers in the aisles are the cornerstones of any successful retail operation. The AC can assure business stays brisk even as the temperature climbs.