The Ancient Art of Emailing Your Customer…Yes, It Still Works

Email is not extinct! It is still one of the most valuable methods or tools if you will, to reaching your customer/fan/end-user. The trick is lowering the dial on being obnoxiously overbearing and upping the dial on being relevant, fresh and suave. Keeping in mind that the Monday morning “email scroll through” is tortuous, please read on.

Here are some very useful tips on how to effectively use the “Email” and simultaneously incorporate it into your overall marketing/social media strategies. Remember to consult your web/graphic guy before trying anything on your own.

 

1. The Popup:

Making it easy for web visitor to sign up for your newsletter, blog etc..

There is the popular “Sign-Up” for our email tab, method. There is another option, the popup. A popup usually appears before a reader has experienced the website's content or when they're actively reading it; interrupting your visitor at this time may turn them off, so, read on. There are WordPress plugins such as http://pippity.com/ or http://popupdomination.com/  that can remedy this potential issue. Once installed, you can customize the plug in to recognize new visitors, throw up a screen (that the customer can easily “x” out of) making an offer to new visitors if they sign up.

Again, these plugins are extremely customizable, even offering popup themes and A/B testing.

 

2. The Barter:

Offering the visitor something they find valuable in exchange for signing up, is the obvious way to go. However, what follows the initial offer is more important. Serving the chefs special with each email is a must. If it is discount on a product, great! If it is an update on a law recently passed, that may have an impact on your customers business, great! Make it count.

 

3. The Social Media Factor:

This is obvious and über important; all of your content must be shareable.

Most email service providers contain social media sharing options that you can embed in your content so that a reader could tweet/share/post your email/article.

My recommended email service providers are listed below:

→Constant Contact

→Email Chimp

→Vertical Response

 

Infinity Capital Funding was founded to assist small to medium sized businesses realize their full potential. From a family of small business owners, we understand the precious time you put into your company and we want to be a partner in your growth.

As a leader in the Cash Advance industry, our program provides businesses with immediate access to capital, by leveraging an asset that many may not have known they had; their future credit card receivables. View this short fun video clip for an informative narrative on small business lending: http://youtu.be/WyMkP5QpS4I

A New You For The New Year

merchant cash advances for the new year Have you started thinking about 2014? Any good business owner started planning for the new year months ago! Whether you’re planning on starting a small business or are looking to make 2014 the best year your business has seen yet, NOW is the time to start putting the gears in motion.

When it comes to running a successful business, the bottom line is always dollar signs. If you can’t afford to staff your business, buy new equipment, replace broken inventory and properly market your business, you will be run over by the next guy who can. It’s that simple.

Financial hardships are to be expected in the early years of a business and should not deter you from chasing your dream. A small business loan or merchant cash advance is a hassle free way to secure the funding you need without getting sucked into outlandish interest rates and decade-long commitments. Small business loans from independent lenders like Infinity Capital Funding provide up front cash to float you while you increase your revenue and pay back the loan in small increments. Merchant cash advance lenders look at you and your business as a whole. You are more than your credit score. Lenders will take revenue, business size and the amount of time you’ve been in business into consideration when granting your loan. This means you can stop letting bad credit slow your dreams down.

Call today to learn how a loan can help catapult you into 2014.

Merchant Cash Advances vs. Small Business Loans

merchant cash advances You’ve taken the first step and have recognized that you need a cash infusion. After doing extensive research and talking to friends and family, you’ve decided to come to Infinity Capital Online to solve your cash flow needs. Now the choice is between a merchant cash advance and a small business loan.

What is the difference? Which is better for your business? Which will allow you to get the most help with the most agreeable terms? Let’s review both in detail.

Merchant Cash Advance Programs: 

  • Works for all business with credit card capabilities. The advanced cash is paid back through a holdback percentage of future credit care sales. 
  • Advances can be for up to 125% of monthly credit card sales and come with 6-10 month terms.
  • Businesses must have been in business for a minimum of nine months, process over $4,000 per month in credit card sales, and have a minimum of ten card transactions a month.

Small Business Loan Programs: 

  • Works for businesses with little or no month credit card transactions. 
  • Microloan programs are easier to qualify for than bank loans and are not based on prior credit.
  • Qualification is determined through current cash flow and health of your business.
  • Application process takes a maximum of two days and most businesses can have their loans within the week.
  • Loans are repaid through holdback percentages of credit card sales and a weekly ACH payment.

Look into your business’s health and future and then decide which works best for you and call us to get started!

Competitive Pricing Can Hurt Small Business

For many young businesses hungry for customers and competing in crowded markets, the first impulse is to lower costs to compete with bigger brands. Beating your largest competitors on price is a great way to gain customers, but if you obtain customers at price points that are unsustainable, they will not be with you and your company for the long haul. Your prices will have to increase, potentially driving away all of those customers you brought in. And if you do not increase prices, you might just find your business losing money with every new customer.

Finding funding for small business can be difficult. Believe it or not generating income is the best way to fund your business. Even as a sensible merchant cash advance allows you to bridge the gaps in your budgets, you need to have a winning business with profits to stay afloat. This is why keeping prices low to acquire customers is not as important as finding a price point and business model that is manageable and can help you find a sustainable customer base.

Test your pricing to ensure that you start from a place where profit is possible. It is the safest way to keep up small business funding for the long haul.

Standing Out in a Crowded Market

When you consider starting a business, you are going to run into a wide array of naysayers. Some folks will tell you about the risks that you are making in general, while others will tell you about how crowded the market is in your chosen industry. Luckily, you do not have to listen to negative voices with little to no expertise.

Funding for small business is not lent out based on how innovative an idea is. Instead, it is about making a clear business plan with some common sense benchmarks and realistic budgets. Once you have developed a sound business concept and plan, it becomes your job to make your experience superior in some way to competitors. There may be other businesses doing what you do broadly, but it is your job to find the areas where those businesses need improvement.

With a merchant cash advance, you can develop a business strategy that takes on competitors in local markets. In just a few months you can define the experience customers can expect from your establishment and make huge strides towards any and all competitors. All you need is a real strategy and enough small business funding to make an impact.

Business Funding To Weather the Government Shutdown

Hopefully you have not started to feel the pinch of the government shutdown at your small business. Luckily, as a small business owner you make your own money and can survive without government assistance that is so important to so many others. Of course, if your business is patronized by government workers or people who subsist on government assistance, things might have already started to look dire.

No matter who or what you blame for the government shutdown, it is sure to affect businesses if it keeps going for a several months. To help navigate these lean weeks (months?), you might need a merchant cash advance. Our small business funding plans can help keep the cash in your company consistent during a period of downturn. With some smart budgeting and an infusion of cash from a lending service that is not taking advantage of panic, you can survive the shutdown.

If the pinch of the government shutdown is threatening the health of your business, look into our many methods of providing funding for small business. We can help you stay on your feet and continue to do the good work you love, even as the government refuses to do its work.

Winterize with a Merchant Cash Advance for Your Restaurant

The warmer months of the year can be a great time to be in the restaurant business. Through the spring and fall you can leave windows and doors open or capitalize on your fantastic outdoor eating area. These can be great booms to your business and shore up what is often a substantial dip in the winter.

However, you might still need an infusion of small business funding to keep your restaurant operating in the winter. This is because those big open windows and outdoor eating areas that make your eatery ideal in warm months can be poisonous to your bottom line in the winter. The trick? Winterizing your restaurant!

Sealing up windows and doors, cleaning out heating ducts, finding energy-efficient radiators, and other tricks for making your restaurant warm in the winter do not have to be expensive, but they will cost something. With a merchant cash advance from Infinity Capital Funding you can get the money you need to get the job done and pay for it throughout the season.

Assuring you have the funding for business to keep running through the winter is vitally important. The restaurant business can be fickle, the best way to combat that is to keep things consistent.

Getting the Word Out About Fall Promotions

Fall is here, and no matter what kind of business you run, seasonal shifts offer new opportunities for promotions. If your business is uniquely seasonal, you might be looking to ramp up business in advance of winter or simply close out the warm months with a strong finish. Offering deep discounts can help drive business up no matter which side of this divide you land on.

For businesses with more year-round relevance, the fall offers a lot of opportunities, from back-to-school sales to capitalizing on the dropping temperatures. For businesses ranging from clothing all the way to serious electronics, back-to-school sales offer a great chance to generate some foot traffic and big sales. Getting the word out about these promotions might cost you some small business funding, but the money will be well worth it when sales are doubling or tripling.

With a merchant cash advance you can do an ad buy in the local paper or on local cable service to assure people know about the big fall savings at your store or shop. Getting the word out about promotions is what makes them worth your while. It is a great use of funding for small business.

Business Funding for Extreme Weather Preparation

As the summer winds down, we are reminded of the one year anniversary of Hurricane Sandy, not to mention the anniversaries of an array of tropical storms that have left property owners throughout the eastern coast of the United States with insurmountable losses. For business owners, some preparation should be considered. Whether that be weather-proofing windows, investing in flood insurance, or making other renovations and investments to assure the losses will be manageable in the worst case scenarios.

Of course, in order to protect your store or office, you are going to need extra small business funding. This is the sort of investment perfect for a merchant cash advance from Infinity Capital Funding. Our team is determined to offer much needed assistance to businesses trying to make financially sound decisions before disaster hits.

When preparing for potential tropical storms, it is important to understand the likelihood of a serious incident and your store or office’s specific weaknesses therein. If you are near the coast, chances are you are uniquely vulnerable to flooding. Businesses at higher elevations might need business funding to prepare for high winds. In either case, we are ready to provide funding for small businesses looking to get ahead of extreme weather.

Smart Use of Micro Loans

micro loanAt Infinity Capital Funding, we pride ourselves on offering business owners a great opportunity to invest some new capital into their company without cratering their bottom line. Our micro loans and merchant cash advance programs are custom-built so that small and mid-sized business owners can make vital investments in their business in a low stress way.

Once you have the money from one of these micro loans, spending it wisely should be your priority. This means before you even request a loan you should have a clear idea of what you want to do with the money and how much that will cost you. Having a plan and a clear expectation for results is the only way for a business owner to invest wisely in their company.

Organization is key to making big changes to your business without throwing current operations into a tailspin. Your employees and any pertinent partners who might be affected by given changes should be well aware of a timeline for implementation and what is expected of them in the changes. Simply communicating a strategy effectively with employees will save you a monumental amount of time and anguish.

Making changes requires clear goal settings and a definitive plan. It also requires a little capital.